Default bias in charitable donations

United Kingdom

Employees of Home Retail Group have the option to increase their charitable donations by 3% every year. When this option was opt-in (default was not selecting this option), 6% of donors chose this option. However, when this option was made opt-out (default was selecting this option), this participation rate rose to 49%.

Biases Used


Other Applications: Health and Wellbeing, Savings and Financial Decisions, Education