Consumption data and energy use

Loss Aversion and Energy Efficiency
Intervention Energy Efficiency

How feedback can help reduce energy use

Intervention Desrciption

The Italian government conducted an experiment to identify how people react to various types of feedback they get for energy use. They conducted an experiment involving several variations of frequency, framing, and content to see how consumers initially become aware of energy usage and costs. The study revealed most prominently that continuous feedback is useful and cost-related information is more helpful than energy consumption-related information.