To test medicinal adherence, the authors used four different interventions when asking educational employees if they wanted reminders to get a flu shot. These interventions tested were opt-in, opt-out, active choice, and enhanced active choice. Enhanced active choice, which favors one alternative by detailing the disadvantages of the other, was the most effective method of promoting medicinal adherence.
Biases Used
Bias
Default Bias
Further Reading
Other Applications: Savings and Financial Decisions