A behavioural approach to crowd control


Airports can often be crowded places. In Copenhagen airport, one creative behavioral approach to crowd control was through the use of tape on the floor. In order to encourage individuals to use a left set of doors as much as the right set of doors were utilized, tape was placed in a lane towards the left set of doors. This intervention proved to be effective, increasing even more in effectiveness when the tape color was changed from dark green to neon green.

Biases Used


Other Applications: Health and Well being, Savings and Financial Decisions