Powerful brands are founded on more than transactions between a business and a consumer: they’re built on emotional connection, shared values, and the force of habit. With data-backed design strategies and a holistic understanding of human behavior, behavioral insights are transforming the way brands connect with consumers, revealing new ways to approach market segmentation and forge relationships that last.
Podcast
How Fun Might Move the World: Cass Sunstein
In this podcast episode, we sat down with Cass Sunstein to discuss how a little bit of fun can improve policy interventions, how nuance can benefit politics, and the need for personal connections with our political leaders.
