We might think that location doesn’t matter in a hyper-connected, globalized world, but where you’re located matters more now than ever. We live in a clustered world where some areas, like the mega-regions encompassing the Boston-Washington Corridor of the American Northeast, are much more powerful and protected from large-scale workforce changes than others, like rural Ohio.¹ North American jobs are mostly knowledge-based, service-oriented, and done in teams. When working with and for others is in the job description, urban areas with more opportunities will win out over rural towns that rely on a single industry. As cities and mega-regions attract more people, technology hasn’t necessarily made the world as equal as we would expect.²


Unfortunately, this means workers in rural areas may be left behind due to the kind of geographic, demographic, and workforce changes that automation brings.⁵ Of all the groups at risk of automation, older workers in rural areas have the darkest forecast. With few other job opportunities in the region and less flexible education, older, rural workers will face the difficult decision of uprooting their lives and reinventing themselves if rural industries like car manufacturing face automation. Indeed, we may all start rushing into already-packed cities and leaving rural zones even farther behind as AI deepens the divide between areas with and without opportunities.
Our housing needs could change as working from home becomes the norm
Yet, perhaps we don’t all need to move to big cities to bounce back from automation. Technology may not have given every location equal value, but it has given us many opportunities to work remotely and start businesses at home. From woodworking to welding to web design, there are many ways to take up a side hustle (or a new, more fulfilling career) from a distance.
As I’ve learned in the past two months, our homes aren’t set up for daily remote work. When you can pass through the front entrance, den, kitchen, and dining room in six steps without any doorways, there simply isn’t enough room to do everything from home — and if our work situation changes, our idea of acceptable living spaces will change too. Even though automation may drive us towards big cities, changing needs in our homes might make tiny apartments less attractive than they currently are. The size and layout of our houses will need a significant change if we spend all of our waking hours at home.
Facing educational inequality, we might flock to online learning to fill the gaps
Most of the conversation around automation focuses on the new, technical skills we can learn. Many of us could certainly use some of the benefits gained from learning to code; namely, increased creativity, better logic, and greater analytical ability. But asking everyone to learn how to code will not remedy the problems surrounding automation.
As it turns out, the level of education workers have seems to be more important for adapting to automation than their specific field of study or technical skills. Workers in lower-skilled jobs,⁶ who dropped out of high-school or university, are at a significant disadvantage in employment and salaries compared to their counterparts who completed their schooling.⁷

Above, you can see that men who dropped out of high school had the same inflation-adjusted wages in 2017 as they did in 1963. They were no better off three years ago than 57 years ago, despite considerable increases in the overall wealth of the United States. People with graduate degrees are now making 70% more than they did in the 1960s, widening the inequality between people with different education levels.