Behavioral science is augmenting the innovation process at every step in the idea lifecycle, from inception through to product design and launch. With a focus on human psychology and actual behaviors, our approach harnesses scientific insights to create highly-attractive and highly-effective products and services.
Innovation & Design
Nudging, Democratized: A Guide to Applying Behavioral Science
The book, co-authored by the brilliant Steve Shu and TDL editor-in-chief Andrew Lewis, provides a practical blueprint for organizations to start using behavioral science at low-cost and with relative ease.
See how we’re using evidence-based techniques to augment complementary approaches like design thinking and user experience design, and helping organizations to de-risk their innovation strategies and investments.
Launching a Nudge Unit
Build an in-house behavioral science practice with the right team, processes and strategy that can serve as a hub between scientific insights and organizational objectives
Complement and augment existing philosophies such as agile and design thinking by infusing them with a more evidence-based approach in order to expand design opportunities
Use behavioral insights to inform a more empathetic approach to service design and delivery that goes beyond the customer perspective and factors in the people working behind the scenes
Social & emotional learning via user-centered design & behavior change
Through behavioral research and user-centered design, we developed a digital platform to support the implemention of SEL.
Improving financial inclusion through evidence-based behavioral product design
We helped a leading fintech company redesign their app to increase conversions and engagement.
Helping a top Canadian insurer launch a Nudge Unit
We helped a top insurer design and launch a nudge unit, tailored to their organizational culture and strategic priorities.
Improving Employee Engagement and Wellbeing Using Conversational AI
We worked with mental health practitioners to develop a CBT chatbot, boosting employee engagement and fostering wellbeing.