Where data science meets behavioral science, new possibilities emerge for untangling the complexities of human behavior. Machine learning and AI are opening doors to a new, hyper-personalized approach to business, offering fine-grained insights about what makes each individual unique and what drives them to act.
The question of AI governance leads us to a foundational issue: to govern AI, we may need to use AI.
Instead of applying and re-applying nudges as ‘best-guesses’, governments can tailor very specific, personalized behavioral nudges to individuals and small groups.
Our cognitive functions are increasingly being outsourced to algorithms.
Forensic psychologists are working with law enforcement officials to integrate decision science into criminal profiling.
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
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