When it comes to personal finance, we can be our own worst enemies, prone to subconscious bias and flawed decision-making. Client-focused financial service means going beyond simply providing access to financial systems: it means giving people the tools to plan for an uncertain future, and building a customer–advisor relationship founded on trust.
Capability
Debiasing Investment Decisions
Improve individual or institutional investment decision-making by controlling for common biases and errors such as mental accounting, herd behavior, anchoring and high self-rating
