Executive Functioning

What is Executive Functioning?

Executive functioning refers to the mental skills that help us plan, focus attention, remember instructions, and manage multiple tasks. These skills are controlled by the brain’s prefrontal cortex and include abilities like inhibition, working memory, and cognitive flexibility. Strong executive function is essential for goal-setting, problem-solving, and adapting to new situations.

The Basic Idea

Imagine you are a marketing manager working on a campaign launch for a client. The day before the deadline for graphic materials, you face an unanticipated challenge—your designer calls in sick and informs you that he will not be able to complete all the content before the deadline.

When confronted with a dilemma like this one, your executive functions kick in to ensure that you are able to successfully address the challenge. Instead of letting panic and anxiety set in, you take a deep breath and make a list of the content that still needs to be created and/or finalized. As you mentally review the list, you hold onto the key items, categorizing which are essential and which can wait. Next, you look through previous campaigns for the client to see if there are any assets that can be adapted or reused, which will allow you to spend time on the assets that must be created from scratch. You maintain your focus on the launch and adjust your plan when new obstacles emerge. By the end of the day, you’ve pulled enough together to satisfy the client and launch the campaign.1,2 

In this scenario, you’ve leveraged high-level cognitive skills to address the problem, organizing your brainpower to complete complex tasks effectively, just as an executive would manage operations to lead an organization to success. Executive functioning is required when a task requires conscious thought to manage information, make decisions, and stay focused, all while self-regulating your thoughts, emotions, and behaviors so that the actions you take will contribute to your goals.3

There are three core executive functions:

  • Inhibition: The ability to control your thoughts and emotions to stay calm and focused and take appropriate actions.
  • Working memory: Transient storage and manipulation of information whilst working to solve a problem (like a mental notepad).
  • Cognitive flexibility: The ability to address unanticipated challenges by thinking creatively and multitasking.4

These three core components of executive functioning allow us to reason, problem-solve, and plan, and are essential for success, whether it be in school, work, or everyday life!

Executive functioning is not about knowing things. It’s about using what you know for effective performance in life - for social, occupational, and educational effectiveness.


― Russell Barkley, author of the book Executive Functions: What They Are, How They Work, and Why They Evolved5

About the Author

Emilie Rose Jones

Emilie Rose Jones

Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible. 

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?