Increasing AI adoption across a Fortune 500 workforce

Many enterprises struggle to turn AI investment into everyday use. Our client, a Fortune 500 HR-technology company, had deployed AI tools across the organization, supported by training and internal communications, but usage remained low.

The problem wasn’t access or awareness - it was behavioral, and it required a behavioral diagnosis. The client brought us in to identify what was blocking adoption and to build solutions proven to clear it.

We built an end-to-end map of how employees actually move from first exposure to everyday AI use, combining a 48-source review of the adoption literature with workforce interviews, surveys, and expert consultation. The map isolated five behavioral barriers - time constraints, workflow integration, unclear usage guidelines, low trust in AI accuracy, and perceived complexity - and revealed two segments with opposite failure modes: enthusiasts who were already experimenting but hit friction, and skeptics who distrusted AI’s value and stalled at first contact.

From there, we designed 20 candidate programs, each built to clear a specific barrier for a specific segment, and used structured evidence-based criteria to select eight for piloting. These ranged from hands-on tasks embedded in real workflows to a mission-based challenge series run in Slack. We piloted all eight for one month with over 100 employees against a control group, measuring ease, confidence, and time to use AI before and after.

Organization-wide AI adoption rose 35%, and use of AI in employees’ core responsibilities rose 23%. Confidence in exploring AI tools rose 41% in the pilot group while falling 26% in the control group over the same period.

Each program came with the protocols, guides, and support structures the client’s teams need to run it themselves, and is now scaling to the company’s full 20,000-person workforce.