As a socially conscious applied research firm, we believe a better understanding of decisions has the power to change the world – from how individuals make choices about their lives to how societies evolve toward equality and prosperity. Because we are founded on principles of highest impact, we focus on the industries and areas where we believe behavioral insights have the most to add. In addition, our team is highly cross-functional – while some are specialized in certain spaces, we find that cross-pollination between focus areas yields the most powerful insights. Our approach – being impact-driven but agnostic about where solutions come from – has allowed us to work with some of the largest organizations in the world to untangle problems that have challenged them for decades.
Our Focus Areas
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