A lack of infrastructure or poor design can impede our capability to change our behavior. Choice architecture is one approach for getting rid of contextual barriers.
Recent Posts
Durham’s Plan to ‘Nudge’ Drivers Out of Cars
Behavioral science strategies like offering prizes are getting people into public transit.
What Does Behavioral Science Have to Do With Transportation?
How behavioral science can help us better understand how we make decisions and how different types of information can affect the ways in which we might change our routines.
Gently Does It
Interest is now growing in other devices that go beyond a simple fuel-economy meter and provide much greater detail of drivers' behaviour.
How Cities Trick You Into Better Behavior
People don’t change faulty behavior despite awareness, as humans are not rational beings. So you need new theories to change people’s behavior
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