Behavioral science strategies like offering prizes are getting people into public transit.

How behavioral science can help us better understand how we make decisions and how different types of information can affect the ways in which we might change our routines.

Interest is now growing in other devices that go beyond a simple fuel-economy meter and provide much greater detail of drivers' behaviour.

People don’t change faulty behavior despite awareness, as humans are not rational beings. So you need new theories to change people’s behavior