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Why The Sharing Economy May Not Be As Eco-Friendly And Sustainable As You Think

Is sharing eco-friendly? If fewer people need to buy physical goods in order to derive some specific use from them, fewer resources need to be consumed to create these products, or so it goes. We reached out to Laura Straeter and Jessica Exton, two behavioral scientists at ING, a Dutch bank, to learn more about their research on how the sharing economy may not be as sustainable as we think.

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