Agtech, or agricultural technology, can help farmers keep up with the growing demand for food—but uptake of these new tools has been slow. Behavioral science can help nudge farmers towards adopting them.
The Banned Wagon: Are Bans the Best Way to Solve the Plastic Problem?
Banning straws may be a good way to reduce our impact on the environment, but it is important to be cautious of the long-term behavioral repercussions.
Overwhelmed by Choice (2/2): Prosumers and Green Energy
In a similar way to standard energy consumers, behavioral tendencies can be leveraged to promote green energy use in the energy prosumer market.
Overwhelmed by Choice (1/2): Consumers and Green Energy
The "bandwagon effect" can be leveraged to help turn more communities toward greener energy sources.