Agtech, or agricultural technology, can help farmers keep up with the growing demand for food—but uptake of these new tools has been slow. Behavioral science can help nudge farmers towards adopting them.

Agtech, or agricultural technology, can help farmers keep up with the growing demand for food—but uptake of these new tools has been slow. Behavioral science can help nudge farmers towards adopting them.
Energy efficiency depends not only on the availability of energy efficient technologies, but also whether people adopt them and how they are used
Persuading people to use energy more efficiently has long been heralded as a simple, effective way to help tackle climate change. The problem lies in the persuasion.
A traditionally overlooked area of energy innovation is experiencing a boom in research attention: human nature.