The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
Recent Posts
The Banned Wagon: Are Bans the Best Way to Solve the Plastic Problem?
Banning straws may be a good way to reduce our impact on the environment, but it is important to be cautious of the long-term behavioral repercussions.
Canadian Telecom Consumer Study – Improving Data Overage Disclosure Practices
Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.
Overwhelmed by Choice (1/2): Consumers and Green Energy
The "bandwagon effect" can be leveraged to help turn more communities toward greener energy sources.
How (Not) to Use Behavioral Economics to Influence Consumer Decisions
How does Viagogo, an online marketplace for ticket resale, apply behavioral economics to influence consumer decisions?
Does Knowing Your FICO Score Change Financial Behavior?
A simple email may prove an effective mechanism for helping consumers up their financial game.
Three Thought Patterns Which Let Advertisers Influence You on Social Media
How (and and to what end) might advertisers be aiming to manipulate us on social media?
A Better Explanation Of The Endowment Effect
The endowment effect is presumed to have a famous cause: loss aversion. This article proposes a better explanation for the effect.
Should You Donate to Disaster Relief?
Disasters capture our attention and emotions, but we may do more good by ditching empathy as a moral guide.
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