Young people are more concerned about the environment and social justice than previous generations. Are they less affected by present bias?

Construal theory holds that distance—both physical and psychological—has a major impact on our decision-making.

Online communities are becoming a powerful marketing tool for big brands and individual content creators alike.

Why are we so willing to pay $5 for our morning latte? Value perception is influenced by the way we process information.

People have been telling stories for thousands of years. Now, some researchers believe that we've evolved to think in terms of narratives.

Investing in the future is hard—it means passing up rewards now for benefits down the line. How can marketers make this decision easier?

Katie Mehr shares her insight on a new process for nudging through active socialization.

Dr. Straeter and Jessica Exton sit down with The Decision Lab to discuss the perks and pitfalls of lending for friendships.

Saving in the short-term is one important way to prepare for the unexpected. Despite the benefits of doing so, our behavioral biases get in the way.