Corporate Social Responsibility has become a buzzword for business executives. To remain competitive in this changing economic culture, firms tout their CSR programs, funnelling money into philanthropy, social movements, advertising their new green policies, and emphasizing their commitment to local communities.
The attention economy, building a numberless scale and personalizing brand strategy: A conversation with Evelyn Gosnell
In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.
The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
The Banned Wagon: Are Bans the Best Way to Solve the Plastic Problem?
Banning straws may be a good way to reduce our impact on the environment, but it is important to be cautious of the long-term behavioral repercussions.
Canadian Telecom Consumer Study – Improving Data Overage Disclosure Practices
Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.
Overwhelmed by Choice (1/2): Consumers and Green Energy
The "bandwagon effect" can be leveraged to help turn more communities toward greener energy sources.
How (Not) to Use Behavioral Economics to Influence Consumer Decisions
How does Viagogo, an online marketplace for ticket resale, apply behavioral economics to influence consumer decisions?
Does Knowing Your FICO Score Change Financial Behavior?
A simple email may prove an effective mechanism for helping consumers up their financial game.