Why are we so willing to pay $5 for our morning latte? Value perception is influenced by the way we process information.
Sports Leagues Aren’t As Competitive As You Might Think
As Russian oligarchs and Emirs buy up teams in many sports leagues worldwide, a schism is being wedged between teams. Competitive balance, considered a central requirement for the success of leagues, is weakening in many leagues as a result. Behavioral science and results from experiments can shed some light on why leagues may not wish to push for reforms.