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EnvironmentConsumer InsightsSociety

Why The Sharing Economy May Not Be As Eco-Friendly And Sustainable As You Think

Is sharing eco-friendly? If fewer people need to buy physical goods in order to derive some specific use from them, fewer resources need to be consumed to create these products, or so it goes. We reached out to Laura Straeter and Jessica Exton, two behavioral scientists at ING, a Dutch bank, to learn more about their research on how the sharing economy may not be as sustainable as we think.

BusinessConsumer Insights

Can’t Say No To Promotional Offers? Here’s Why

There's something that makes discounts too exciting to ignore. 50% off, buy one get one free, scratch cards, wheel of fortune — what is it about these different mechanisms that make them so irresistible? Learn about how different promotional tactics work and why we are attracted to them from a behavioral perspective.

BusinessConsumer InsightsSociety

Your Favorite Sports League Isn’t As Competitive As You Might Think. Behavioral Science Can Help Explain Why.

As Russian oligarchs and Emirs buy up teams in many sports leagues worldwide, a schism is being wedged between teams. Competitive balance, considered a central requirement for the success of leagues, is weakening in many leagues as a result. Behavioral science and results from experiments can shed some light on why leagues may not wish to push for reforms.

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