Increasing Clean Cookstove Adoption through behavioral diagnostics

Case Study

Overview

Data from the Organisation for Economic Co-operation and Development show that household air pollution and ambient particulate matter pollution result in over 700,000 premature deaths in Africa each year, making air pollution a deadlier problem than malnutrition, unsafe water, or unsafe sanitation (as of 2013). 

Despite the existence of low-cost (less than $10) clean cookstoves that could cut households’ fuel spending by 50 percent and indoor pollution by up to 90 percent, uptake has been slow—particularly in Uganda, where penetration of clean cookstoves remained below 5% as of 2018.

The Challenge

The World Bank approached TDL to uncover key behavioral barriers to clean cookstove adoption, as well as factors that inspire sustainable shifts in household behaviors.

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