Improving adoption of hearing aids through psychographic profiling

Nessa is a leading supplier of hearing aids in Southeast Asia. Their mission is to democratize hearing and help people reconnect with their five senses.

Hearing loss is a problem that affects over 360M people worldwide. Despite an array of effective solutions, the WHO estimates that less than 20% of those affected wear a hearing aid. Cost is not a primary barrier to hearing aid adoption: In countries where hearing aids are subsidizes through government intervention, hearing aid uptake remains relatively low.

TDL was approached to determine the exact roadblocks to adopting and adhering to a hearing aid, identifying cognitive biases that contribute to each.