Increasing Trust and Reducing Perception of Waiting Time Through Music

Case Study

Overview

Americans spend 37 billion hours a year waiting. Man Made Music (MMM) designs the sounds that many of them are exposed to while they wait – sounds that not only make time pass faster/slower but can also change their predisposition as they enter a room to see their doctor or call in to speak with a financial advisor. 

The total impact of soundscapes is enormous, and yet the effect that sounds have on things like trust, likability, and openness are still poorly understood.

The Challenge

MMM approached The Decision Lab to conduct rigorous research on the types of sounds that improve the experience of waiting. Since their clients include some of the largest consumer-facing companies in the world (including several big banks), the total impact of their sound design is enormous.

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