Why do we change our behavior when we’re being watched?

What is the observer expectancy effect?

The observer expectancy effect, also known as the experimenter expectancy effect, refers to how the perceived expectations of an observer can influence the people being observed. This term is usually used in the context of research, to describe how the presence of a researcher can influence the behavior of participants in their study.

Why is yawning contagious?

What is Suggestibility?

Suggestibility refers to how susceptible we are to altering our behavior based on the suggestions of others.

Why do we make worse decisions at the end of the day?

What is Decision Fatigue?

Decision fatigue describes how our decision-making gets worse as we make additional choices and our cognitive abilities get worn out. Decision fatigue is the reason we feel overwhelmed when we have too many choices to make.1

Decision Fatigue

Why do men think that women are always flirting with them?

What is Sexual Overperception Bias?

The sexual overperception bias relates to the tendency to overperceive another individual’s sexual interest in oneself. The bias predominantly occurs in men, where they are more likely to overestimate a woman’s sexual interest while women are more likely to underestimate a man’s.

Why do we rely on specific information over statistics?

What is the Base Rate Fallacy?

When provided with both individuating information, which is specific to a certain person or event, and base rate information, which is objective, statistical information, we tend to assign greater value to the specific information and often ignore the base rate information altogether. This is referred to as the base rate fallacy, or base rate neglect.

Base Rate Policy

Why do we misjudge groups by only looking at specific group members?

What is the Survivorship Bias?

Survivorship bias is a cognitive shortcut that occurs when a visible successful subgroup is mistaken as an entire group, due to the failure subgroup not being visible. The bias’ name comes from the error an individual makes when a data set only considers the “surviving” observations, without considering those which didn’t survive.1

Survivorship Bias

Why do we focus on items or information that are more prominent and ignore those that are not?

What is the Salience Bias?

The salience bias describes our tendency to focus on items or information that are more noteworthy while ignoring those that do not grab our attention.

Salience Bias