Improving Postsecondary Education Outcomes
The US Census Bureau states that the lifetime earnings of college graduates is about twice as high as those with only a high school diploma. Furthermore, college graduates are more likely to be employed over their lifetime.
Fostering Energy Conservation
Reducing energy consumption is likely one the of the most impactful behavioral changes for the long term benefit of humanity. In the US, where policy has focused on using financial incentives to promote conservation, policy makers and utility companies have turned to behavioral science for a better solution.
Increasing Charitable Giving
Charitable giving by individuals is one of the largest drivers of social good, generally providing more funding to charities than government grants. For example, in the UK, individuals donate around 11B GBP per year to over 150,000 charities every year.
Mylo is a leading Canadian fintech player with over 100M in assets under management. Mylo is solving a deep problem of financial inclusion among younger populations in Canada. We worked with Mylo’s leadership team to study user demographics and psychographics, study decision journeys across various touchpoints and define decision points in behavioral terms.