The Decision Lab
The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioural science to create social good in the public and private sectors.
All Work
Canadian Telecom Consumer Study – Improving Data Overage Disclosure Practices
Behavioral science offers a simple, low-cost route to improved customer satisfaction and retention.
Recycling Matters A ‘Hole’ Lot: A Behavioral Design Perspective
When it comes to recycling, studies show that we can be easily swayed, and small details can produce big changes in behavior.
Behavioral Science 101: The Next Frontier Of Social Progress
Behavioral science research has thus far been mostly confined to labs and academia. We want to buck that trend by applying these lessons to the social sector.
Evolution Of Decision Making (1/3): The Rational Revolution
Books like Predictably Irrational have suffused popular culture. These books, however, do not present the only useful way to think about making decisions.