The Decision Lab

The Decision Lab

The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioral science to create social good in the public and private sectors.

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TDL Brief: What’s next for polling?

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The shock of the 2016 US presidential election left many people wary of trusting pre-election polls. Four years later, pollsters promised that this time around, they'd accounted for their past mistakes—only for many of their predictions to fall flat once again, particularly at the state and district levels. What gives?