The Decision Lab

The Decision Lab

The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioral science to create social good in the public and private sectors.

Recent Posts

TDL Brief: Listening to Experts

TDL Brief: Listening to Experts

From the time we are children, we are told to listen to experts. These figures of authority usually begin as our parents, but as we grow up, they become teachers, industry experts, scientists and policy makers. When we are unsure of how to behave, we look to experts to nudge us in the right direction.

send mail

TDL Brief: What’s next for polling?

The shock of the 2016 US presidential election left many people wary of trusting pre-election polls. Four years later, pollsters promised that this time around, they'd accounted for their past mistakes—only for many of their predictions to fall flat once again, particularly at the state and district levels. What gives?

Notes illustration

Eager to learn about how behavioral science can help your organization?