The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioral science to create social good in the public and private sectors.
Hyper-personalization: The Silver Bullet to Success in Digital Banking
In order to meet customer expectations, banks must ramp up their personalization efforts on their digital products.
Move Over Product Manager, Introducing the Behavioral Product Manager
What is a behavioral product manager, and how do they differ from a traditional product manager? Kristen Berman explains.