The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioral science to create social good in the public and private sectors.

The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. We apply behavioral science to create social good in the public and private sectors.
The link between behavioral science and the stock market is always relevant, but the conversation surrounding it becomes increasingly important in times of uncertainty, as seen in the early stages of the coronavirus pandemic.
The frayed relationship people are beginning to have with science and scientists means that the field needs to come up with new ways to try and get people to trust their findings.
The COVID-era ushers in a unique set of needs posed by our major changes in lifestyle, and brings to light prominent cracks within existing systems.
Pharmaceutical companies also need to understand what motivates human behavior in order to best market their products in a manner that will encourage people to fulfill their course-of-action.
We take a deeper look at what motivates us to be charitable, and how an understanding of our cognitive processes can push us towards charitable behaviors.
Effective transport systems require more than just high functioning machines; they require an understanding of human drives and behavioral patterns.
As we continue to evolve into an increasingly globalized world, air travel has become a mode of transportation used by the masses. How has the pandemic changed aviation, and what does the future look like?
When doors re-opened, some schools gave students the option of returning to the classroom or continuing to learn online, which raised a new set of questions: are children learning as much from home?
The shock of the 2016 US presidential election left many people wary of trusting pre-election polls. Four years later, pollsters promised that this time around, they'd accounted for their past mistakes—only for many of their predictions to fall flat once again, particularly at the state and district levels. What gives?