Stefan Kelly is an MSc Behavioural Science candidate at The London School of Economics and Political Science. He is interested decision-making under uncertainty, political psychology and behavioural insights in policy-making. He is currently undertaking research involving polarisation processes and experience of meaning in life.
Why We See Gambles As Certainties
As the old adage goes: The house always wins. If so, why is gambling a multi-billion dollar industry? Behavioral science can explain why gambling is so popular despite the fact that few can consistently beat the odds, and how bookmakers are leveraging our biases to take advantage of this.