Sekoul Krastev

Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. A decision scientist with an MSc in Decision Neuroscience from McGill University, Sekoul’s work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

Recent Posts


TDL Perspectives: What Are Heuristics?

Without heuristics, the brain would have a tough time solving even the simplest of problems. Check out this perspective piece to learn more about what heuristics do, why they exist, and how they apply in the real world.