Maria is a Summer Associate at The Decision Lab whose main interests lie at the intersections of health and behavioral science. She has recently completed an undergraduate degree at the University of Toronto, majoring in global health and psychology, and minoring in immunology. Before joining TDL, Maria helped start Doctrina, the educational program of Pendance film festival. In her free time, she does translations for the Rylkov Foundation for Health and Social Justice, an NGO promoting a humane drug policy in Russia.
The Behavioral Science Behind Spotify Wrapped’s Viral Success
In an age where consumers are sick of being advertised to, Spotify Wrapped is a masterclass in data-driven marketing.