Laura Straeter is a behavioural scientist at ING. She joined ING in 2018 and has expertise in psychology and consumer behaviour. Laura holds a PhD in consumer research and marketing from the Rotterdam School of Management, Erasmus University and has a background both in marketing and economic psychology. Laura has previously lectured at Maastricht University School of Business and Economics at the graduate and undergraduate level.
Why The Sharing Economy May Not Be As Eco-Friendly And Sustainable As You Think
Is sharing eco-friendly? If fewer people need to buy physical goods in order to derive some specific use from them, fewer resources need to be consumed to create these products, or so it goes. We reached out to Laura Straeter and Jessica Exton, two behavioral scientists at ING, a Dutch bank, to learn more about their research on how the sharing economy may not be as sustainable as we think.