Kaylee is a research and teaching assistant at the University of Calgary in the areas of finance, entrepreneurship, and workplace harassment. Holding international experience in events, marketing, and consulting, Kaylee hopes to use behavioral research to help individuals at work. She is particularly interested in the topics of gender, leadership, and productivity. Kaylee completed her Bachelor of Commerce degree from the Haskayne School of Business at the University of Calgary.
The Behavioral Science Behind Spotify Wrapped’s Viral Success
In an age where consumers are sick of being advertised to, Spotify Wrapped is a masterclass in data-driven marketing.
How Loss Aversion Affects Our Perceptions of Weight
Loss aversion, a foundational concept in behavioral science, is key to how we approach money. Does it also affect how we think about weight?
Zooming Out: The Impact of Distance on our Decisions
Construal theory holds that distance—both physical and psychological—has a major impact on our decision-making.
Creating a Superfan: The Behavioral Power of Online Communities
Online communities are becoming a powerful marketing tool for big brands and individual content creators alike.
“If Only”: The Good and the Bad of Counterfactuals
Counterfactual thinking, or wondering "what if," can help us learn—but it can also fuel regret and rumination.