Jolien is a postdoctoral researcher in the department of Marketing, Innovation and Organisation, which is in the faculty of Economics and Business Administration at the University of Gent. She has her Ph.D., as well as a Master’s and a bachelor’s degree from the University of Gent. Her research focuses on experimental applications of behavioral science in marketing research, especially in food sales and sustainability.
Nudging Can Encourage Sustainable Food Choices
Supermarkets use smart techniques to steer our shopping behavior, which is why we might end up with a huge cart of groceries when we only intended to buy some milk. What if we could use those same techniques to nudge consumers into purchasing healthier and more sustainable food?