James completed an International BSc at the University of Leeds and Australian National University. Following this, he completed an MSc in Behavioural Economics at Leiden University where he received a Cum Laude distinction. He now works for a tech start-up in Amsterdam and continues to work with Leiden University to publish research around sustainable behaviour.
How (Not) to Use Behavioural Economics to Influence Consumer Decisions
How does Viagogo, an online marketplace for ticket resale, apply behavioural economics to influence consumer decisions?