Jessica is a behavioural scientist who works within the Finance sector in London. Daily Jessica uses ideas from behavioural economics to focus on how people make decisions about their finances, exploring our sometimes surprising relationship with money. She holds a Masters in Behavioural Economics from the University of Amsterdam and Bachelors Degrees in Science and Commerce from Monash University in Australia. Jessica also founded and runs a small social business, through which she explores behavioural concepts in relation to pro-social consumption.
Selfish Altruism: A Win-Win?
Many of those who go out of their way to assist others are motivated by something more than just providing social support.