Jakob Rusinek is a Behavioral Specialist with the World Bank's Knowledge Management Unit. He is responsible for diagnosing, designing and implementing behavioral insight interventions in areas such as energy theft, labor market programs, fragile conflict states and organizational reforms. He previously worked with Professor Dan Ariely, amongst others, to support the efforts of streamlining behavioral science at the World Bank Group. Jakob holds an MA in Social-Organizational Psychology from Columbia University and has previously worked at the United Nations in New York.
Resilience-building healthcare products, the science of healthcare engagement, and legislation for behavioral science: A conversation with Sarah O’Farrell
In this podcast episode, we discuss the science behind healthcare products, how we can improve engagement and adherence to our health and developing a regulating body to ensure that behavioural science is applied ethically.
The attention economy, building a numberless scale and personalizing brand strategy: A conversation with Evelyn Gosnell
In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.
Hacking health and savings, trusting evidence over intuition and prioritizing consumer well-being: A conversation with Ting Jiang
In this podcast episode, we discuss the how to hack health and savings, trusting evidence rather than intuitions and why we need to prioritize consumer well being.
Nudging the nudgers, machine learning and personalized interventions: A Conversation with David Halpern
In this podcast episode, we discuss the current state of the behavioral science industry and its role within the public and private sectors, as well as predictions for how it will evolve.