Itamar Shatz is a PhD candidate at Cambridge University. He writes about psychology and philosophy that have practical applications at Effectiviology.com
The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.