Evelyn Gosnell

Evelyn Gosnell

Evelyn Gosnell is the Managing Director at Irrational Labs and frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them. Evelyn’s work spans across a broad array of industries and has launched major health initiatives with companies such as Aetna, developing and implementing behavioral training programs to be used at scale. She also teaches a course on behavioral economics through UCSD Extension and is a frequent guest lecturer at the Rady School of Business at UCSD.

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