Evelyn Gosnell is the Managing Director at Irrational Labs and frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them. Evelyn’s work spans across a broad array of industries and has launched major health initiatives with companies such as Aetna, developing and implementing behavioral training programs to be used at scale. She also teaches a course on behavioral economics through UCSD Extension and is a frequent guest lecturer at the Rady School of Business at UCSD.
The attention economy, building a numberless scale and personalizing brand strategy: A conversation with Evelyn Gosnell
In this podcast episode, we discuss the attention economy, the numberless scale, developed by Shapa Health, and personalizing brand strategy.