Dr. Ari Zelmanow

Dr. Ari Zelmanow is a behavioral economist and social scientist who uses the human sciences to understand, predict, and ethically influence human behavior.

All Work

Consumer Insights
The Weight Of The Anchor Effect
by Dr. Ari Zelmanow
Basic economic theory informs us that prices are set by a persons willingness to pay. But, what is behind a persons willingness to pay? The answer may astonish you.