Aarthi Rao

Aarthi Rao

Aarthi Rao is the Director of the Design & Innovation Lab at CVS Health where she leads an innovation team to apply tools such as design thinking and behavioral science to unlock new cross functional innovation roadmaps and directly incubate new high value business concepts to various stages of prototyping, piloting and product development. Ms. Rao is passionate about applying interdisciplinary approaches to create, test, and scale innovative programs and services to improve lives, particularly for programs supporting hard to reach or vulnerable populations across the world. She’s an experienced innovation advisor and problem solver, who’s lived and worked abroad, to partner with mission driven companies, non profits, researchers and social enterprises who may want to try applying design thinking in combination with behavioral science and experiments to improve outcomes.