Aditya Purohit

Aditya Purohit

Aditya is a doctoral assistant in Information Systems at University of Neuchâtel, Switzerland. He is also the founder of Nudges for Change, a platform for behavioral scientists to find nudge-related research. In his work as a behavioral change researcher, Aditya designs and tests interventions to investigate their impact on human choices and behaviors online. More specifically, he is interested in designing interventions to improve digital education, digital wellbeing, and online decision making. Previously, Aditya was an analyst at Amazon. He has supported many startups in planning and executing their digital marketing strategies by employing the principles of behavioral science. He holds an MSc in Marketing Research from Université Grenoble Alpes, France, and a Bachelor of Engineering in Computer Science from VTU, India.

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