Wendy Wood headshot

Wendy Wood

Researcher @ WWSO, LLC

Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California and author of the award-winning book, Good Habits, Bad Habits. Her research on behavior change - especially how habits form and why they are so difficult to change - has been published in over 100 professional journal articles. With P&G, the World Bank, the CDC, and the U.S. Paper & Packaging Board, she has worked on projects in health, consumer behavior, social media, and the environment. She is currently on the Societal Experts Action Committee at the National Academies and is regularly featured in the popular press.

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