Olivier Mineau is the head of rewards and retail & travel partnerships at Coles - one of Australia's largest retailers, employing over 100,000 team members. In his role, Olivier focuses on studying and shaping consumer habits and behaviors. Previously, Olivier worked as General Manager in Loyalty Consulting for Aimia - a global leader operating some of the world's largest loyalty programs. Prior to that, Olivier was a Project Leader at the Boston Consulting Group - a global management consulting firm and the world's leading advisor on business strategy. Olivier holds an MBA from INSEAD.