Mark Beal

Gen Z expert, author
For more than 25 years, Mark Beal served as a public relations practitioner and marketer at one of the nation’s leading consumer public relations agencies. Mark led the strategic development and execution of award-winning campaigns for category leading companies and brands. His campaigns leveraged some of the world’s most popular sports and entertainment properties including the Olympic Games, FIFA World Cup, Super Bowl Halftime Show and The Rolling Stones. With an expertise in public relations, marketing and Generation Z, Mark is recognized as a leading Gen Z expert and is regularly invited to deliver Gen Z keynote speeches. He has delivered more than 100 keynote speeches to such audiences as Major League Baseball, American Marketing Association, Association of National Advertisers and Public Relations Society of America. Mark is a university professor with a focus on public relations and marketing. He has authored five books including Decoding Gen Z, Engaging Gen Z, 101 Lessons They Never Taught You In College, 101 Lessons They Never Taught You In High School About Going To College, and Career In Transition: 101 Lessons To Achieve Job Search Success.