Jakob Rusinek is a Behavioral Insights, Learning and Communication Specialist at the Independent Evaluation Group - a part of the World Bank Group. He is responsible for diagnosing, designing and implementing behavioral insights interventions in areas such as energy theft, labor market programs, fragile conflict states and organizational reforms. He previously worked with Behavioral Economics Professor Dan Ariely and his team at the Center for Advanced Hindsight to create the first Behavioral Nudge Unit at the World Bank. Jakob holds an MA in Social-Organizational Psychology from Columbia University and has previously worked at the United Nations in New York.