Behavioral Science, Applied

Behavioral Science,
Applied to

People make 35,000 decisions a day.

We decode them to create transformational change for
people, products and organizations.

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Case Study Consumer Insights

Man Made Music

How can we leverage design thinking and behavioral experiments to decrease perception of time and increase consumer trust?

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Free Ebook

The AI Governance Challenge

How interactions between humans and machines will shape a brighter future

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Call for Collaboration Partners

The Decision Lab is excited to announce a call for prototyping partners. We are looking for intrapreneurs, innovators and leaders who will work with us to design and run experiments aimed at improving well being in a variety of contexts across fields and sectors.

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